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By enjoying fans of all ages and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Lego has found a method to keep their interlocking stones in the hands of millions. It’s a model that other companies ought to follow, says McKee.

Back 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden playthings. It was not before the following day that they launched using a new plastic-injection rounds machine to generate plastic stones, which in the near future gave these people an advantage over their competition in the thriving post-war marketplace.

In 49, they set about producing the bricks with studs on them to enable them to situation together. It was a key iteration, making the bricks much more stable and sturdy. Later, in 1958, https://lego-x.com/2020/02/22/a-brief-history-of-the-creation-of-the-lego-constructor they built a major improvement with the intro of what is known while the “stud and coupling system”, which in turn ensures that each and every Lego brick fits with any other brick. These two essential iterations are why Lego sets developed 40 years previously still interlock seamlessly with those manufactured today.

Over the years, Lego includes kept its finger at the pulse of pop culture by joining up with big-name franchises such as Star Battles and Harry Potter. It has also embraced the community of adults which might be fans of the trademark, known as AFOLs (Adult Lovers of Lego), with a selection of sets including the Back to the Future DeLorean period machine and a set of girl Nasa scientists.