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The PROFANO brick has changed into a worldwide feeling that is as much a part of the cultural fabric as Billund, the little city in Denmark where all this began. But the company’s trend into an industry giant wasn’t without its reveal of challenges and concerns. One of those arrived 1942 if a warehouse hearth consumed most of00 the plaything manufacturer’s wooden share, leading Ole Kirk Christiansen to make an important decision.

He decided to transfer the company far from wooden toys and toy vehicles, which had been their bread and butter, and move into plastic material toys. It could be a major transform for the family-owned company, and one which was not in the beginning well received.

A reporter noted that “plastics would not replace good, solid wood. ” But Godtfred Christiansen persevered and started to experiment with new models that applied plastic. The first tentative step was your introduction within the Programmed Binding Bricks that held together to avoid block towers from toppling on kids.

The new Seglar bricks would not become the well-known toy that we realize today right up until 1949. Till then, the interlocking bricks were mare like a construction toy than an actual building doll. It was likewise not until 1958 that your satisfying simply clicking coupling system started to be a standard characteristic.

Throughout the 1970s, the company continuing to expand what lego vdr users can teach in production and market reach. The company added Legoland template parks into the mix and introduced more advanced places that were aimed toward older viewers, including the Technic line of chunks such as axles, gears, redressers, and universal joints.